For store owners running their own Google Ads
Scaley reads your live Google Ads account, read-only, and answers like a senior media buyer. Click the audit and see where the money leaks, within minutes of connecting.
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Scaley AI is a Google Ads chat for store owners, built by an agency. Scaley Media Buyer reads your live account, read-only, and answers what you ask. Only Scaley Suite can change a setting, and only after your yes. Scaley's notes come from ZenoX Media, a Google Ads agency with $200M+ in client revenue tracked through our campaigns.
Written and reviewed by Christopher Krassnig
Scaley looks up this filing cabinet before it answers you.
ZenoX Media's Slack export · ZenoX Media client reporting
Every number is ZenoX Media's own count. The revenue figure is client revenue tracked through our campaigns, not ad spend.
Every shot is a ZenoX Media client account, brand details blurred. Scaley answers from the notes the team wrote while running accounts like these.
Three stores · $211k in sales in 7 days
Real ZenoX Media client account
$138,798 in BFCM sales · +141% YoY
Real ZenoX Media client account
€161k in a single day · +226% vs prior period
Real ZenoX Media client account
€514k BFCM week · +186% YoY
Real ZenoX Media client account
$193k in 20 days · +3,600% vs prior year
Real ZenoX Media client account
First $10k day · 3.24x ROAS
Real ZenoX Media client account
Money went to searches that have nothing to do with what you sell. "I got no clicks and no impressions and was charged. $66. I don't understand this at all," one owner wrote on YouTube.
It was working, so you added money. Then sales fell, and nobody could tell you why. "Should we increase our ad budget right now?" ZenoX Media clients asked that 438 times. 95 different stores asked it.
A Google rep said to raise the budget. "I checked with chat gpt told me it was a good idea. I had my doubts," the owner wrote.
By default, Google also shows your ads abroad. Those people only searched about your country. "This little option cost me thousands of dollars," an owner wrote on Reddit.
The rep gets paid when you spend more. A forum can't see your account. Nobody who answered you had opened it.
Christopher Krassnig
Founder, Scaley AI · Operator at ZenoX Media
I run ZenoX Media, a Google Ads agency. Store owners paid us to answer the same kind of question for years.
The best answers we had lived in my head and in my team's Slack. You only got them as a paying agency client.
So we made those notes searchable and put a chat box in front. It looks through that same Slack data before it answers you.
It is like texting a smart friend who happens to run Google Ads accounts. Scaley Media Buyer just reads your account first.
From our own agency work: ZenoX Media clients pay $3-8K a month for that kind of help.
Real screens from a live store account, names blurred, numbers as they were.
Screens from a live store account in the Scaley app. Store, campaign and product names are blurred. The numbers are as they were.
My Shopping campaign spent $900 last week and I got 4 sales. Is that normal?
Scaley Media Buyer
ScaleyYou
My Shopping campaign spent $900 last week and I got 4 sales. Is that normal?
Scaley Media Buyer
For your account, no. $310 of that $900 went to the search term "free knitting patterns", which has 0 sales in 30 days. Another $140 went to one product, the Chunky Wool Throw, at 41 clicks and no sale. Your 4 sales all came from the other $450, so that part runs at about $112 a sale. One move: add "free" as a negative keyword on that campaign. People looking for free patterns are rarely shopping for a throw.
A generic AI chat
GenericThat depends on your margins and average order value. Four sales on $900 could be fine for high-ticket products and poor for low-ticket ones.
Compare it with your break-even ROAS and give the campaign more time to gather data.
Free. Also true of every account in the world.
A screenshot shows what happened. Scaley reads the whole live account and tells you why. The account in the Scaley Media Buyer window is a made-up example with round figures, so the answer can show what a real answer looks like: your own dollar figures, named. The other side is written to show how a generic chat answers. Neither was copied from anybody's real session.
Connect once. It can look, not touch. Then ask.
Campaigns, products and search terms together. Not just the corner you screenshotted.
One question, one answer. Or click the audit for the full waste list. It never scans on its own.
Worth $99 a month on its own. The Inner Circle seat is normally $299/mo. Both come with it. Your bill stays $99/mo + 1% of total ad spend.
It writes up each change with the reason, then waits for your yes.
Prices from our own price list. Scaley Media Buyer is $99 a month plus 1% of total ad spend. Only Scaley Suite can change an account, and only after you approve that exact change.
Scaley Media Buyer only reads, and Scaley Suite waits for your yes on each change.
Scaley Suite finds things every day and queues them, one line at a time.
Sample queue. Only Scaley Suite writes, and only after you approve that line. Consultant and Media Buyer never write.
Pause the products that have spent for weeks with no sale
They are taking budget from the products that do convert.
Raise the budget on the product group that is making the sales
It is using its full daily budget every day.
Add the terms that spent all month without a sale as negatives
Nobody who typed them was looking for what you sell.
Consultant reads a screenshot. Media Buyer reads the live account and can't touch it - start there if you want the whole account checked. Suite proposes fixes and waits for your yes. Media Buyer and Suite include everything in Consultant (worth $99 a month), and every level gets an Inner Circle seat (normally $299/mo).
$99/mo flat
Always $99 a month
3-day free trial. Card required. Cancel anytime
$99/mo + 1% of total ad spend
At $5K spend that is $149 a month
3-day free trial. Card required. Cancel anytime
Leak Guarantee: any month we show you less waste than your bill, we refund it
Wasted spend means money spent in the 30It covers every paid bill. Ask within 14 days of the bill. Full terms
$199/mo + 4% of total ad spend
At $5K spend that is $399 a month
3-day free trial. Card required. Cancel anytime
Leak Guarantee: any month we show you less waste than your bill, we refund it
Wasted spend means money spent in the 30It covers every paid bill. Ask within 14 days of the bill. Full terms
Scaley Consultant
$99/mo flat
3-day free trial. Card required. Cancel anytime
Scaley Media Buyer
$99/mo + 1% of total ad spend
3-day free trial. Card required. Cancel anytime
Scaley Suite
$199/mo + 4% of total ad spend
3-day free trial. Card required. Cancel anytime
3-day free trial. Card required. Cancel anytime
Inner Circle lists at $299/mo on its own Skool page. Every price and term here is the published one on the pricing page.
It covers Scaley Media Buyer and Scaley Suite. Check the list against your own search terms report.
Every month, if the wasted ad spend Scaley shows you is smaller than that month's bill, we refund the whole bill.
One click on Google's own sign-in screen. Scaley reads the account. Nothing in it changes until you say yes to that one change.
Within minutes of connecting, you see every search term and product that took clicks and made no sale, with the dollars next to each one. A counter adds it all up. On Scaley Media Buyer, one click runs the audit. Scaley Suite shows new waste every day on its own.
Any month the waste shown is smaller than that month's bill, email hello@scaleyai.com within 14 days of the bill. We refund the whole bill, base fee and percent.
Wasted spend means money spent in the 30It covers every paid bill. Ask within 14 days of the bill.
3-day free trial. Card required. Cancel anytime
Your first bill comes at the end of your first paid month.
Drag your real monthly ad spend and all three levels price themselves.
$5,000
Scaley Consultant is a flat $99 a month. Your ad spend does not change the price.
$99 a month
Start the 3-Day Free TrialScaley Media Buyer is $99 a month plus 1% of $5,000 total ad spend: $149.
$149 a month
Scaley Suite is $199 a month plus 4% of $5,000 total ad spend: $399.
$399 a month
Start the 3-Day Free TrialWorked out from our own price list. Scaley Consultant is $99 a month flat. Scaley Media Buyer is $99 a month plus 1% of total ad spend. Scaley Suite is $199 a month plus 4% of total ad spend. Media Buyer is read-only, so it can't raise a budget. Suite can propose a raise, as a line you can skip. The bill drops when your spend drops. And the Leak Guarantee above checks every paid bill against the waste Scaley shows.
Every level includes an Inner Circle seat. Inner Circle is the paid room inside the Google Ads eCom Lab, the Skool community Chris runs. The group itself is free to join. The weekly calls and the SOP Vault sit in Inner Circle.
Inside the Google Ads eCom Lab on Skool
Inner Circle sells for $299/mo on its own Skool page. The 1,700+ members are Chris's own count.
Anything else, write to hello@scaleyai.com.
Scaley is not fully autonomous, and it gives more than tips. Scaley Consultant and Scaley Media Buyer only read and answer. They can't change a setting, so they can't make your results worse on their own. Scaley Suite finds the waste, writes the fix and queues it. Nothing changes until you tap yes on that one change. Think automation with a yes button. Here is how an AI media buyer should work.
You already have the question. It has been sitting there since the last time you opened the search terms report. Connect Google Ads read-only and click the audit. Your waste list shows up within minutes of connecting. Your first bill comes at the end of your first paid month.
3-day free trial. Card required. Cancel anytime
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