What if I already have an agency?

Most brands keep both. Scaley runs the operator work (setup, scaling, exclusions, labels, reporting). Your agency runs the strategy, the creative, and the high-level direction. The retainer usually drops because they stop billing for the grunt. We work alongside any agency, not against them.

Does this work for lead gen or only ecommerce?

Scaley is built for ecommerce - Shopping, PMax, product-fed Search. The labelizer needs a real catalog with margin and velocity to do its job. If you're pure lead gen with no products, the Scale AI Suite isn't the right fit yet. We're working on it.

Will it break my existing campaigns?

No. The first audit is read-only - Scaley scans 90 days without touching a single setting. From there you review each recommendation: labelizer tags, scaling moves, exclusions, CSS. You approve them one at a time, and every change is logged and reversible.

Features

Everything Your AI Media Buyer Does for You

Scaley isn't six tools duct-taped together. It's one AI media buyer that handles setup, scaling, exclusions, labels, CSS, and reporting. All under one login, all logged, all reversible.

01

24/7 AI Media Buyer Chat

Your own AI media buyer in chat, 24/7. Ask why a campaign dropped, what to scale, where the waste is, how to structure your next launch. It reads your live account data and answers in plain English.

Trained on the playbooks that generated €200M+ in revenue at ZenoX
Pulls your live account data into every answer
Suggests the exact change, then you approve it
Always on - 2am bid question, Sunday creative review, no waiting

It suggests the change and shows you why. Nothing goes live until you approve it.

ai-chatbot

Ask your AI media buyer anything, anytime. Real answers, real account context.

02

Scaling Rules That Actually Work

Our AI watches every campaign 24/7 and tells you exactly what to scale. No dumb rules like 'bump budget 20% when ROAS is over 3'. Real context-aware moves, each one waiting on your yes. The apparel brand in our case studies went from 2.1x to 4.2x ROAS in 60 days.

Context-aware scaling across ROAS, AOV, margin, and lifetime value
Seasonal and day-of-week patterns baked in automatically
Pauses underperformers before they burn budget, not after
Every change comes with a reason. Review it and approve it in one click

Every scaling move waits for your approval before it touches a budget.

scaling-rules

Our AI watches every campaign 24/7 and tells you exactly what to scale. No dumb rules.

03

Smart Exclusions

Wasted spend dies fast. Scaley shows you every bad search term, bleed placement, and loss-making product, with evidence, so you approve the exclusion in one click. The first audit in our case studies found €4K/month of waste.

Negative keyword mining runs every day, not every quarter
Low-intent search terms surfaced with evidence and a one-click exclude
Underperforming display placements flagged before they drain budget
Loss-making products called out so you pull them from Shopping fast

You see the evidence first, then you approve the exclusion. One click each.

smart-exclusions

Wasted spend dies fast. Scaley surfaces every bad search term and placement so you can kill it in one click.

04

Labelizer Built In

Every product tagged by margin, velocity, and performance tier. Feeds into your bidding so high-margin winners get the budget. One jewelry brand lifted ROAS 38% in seven days on the labelizer alone.

Products scored on margin, velocity, and return rate
Custom tier rules - pick your thresholds or use ours
Syncs to Merchant Center custom labels daily
Plug labels into Target ROAS, campaign priority, or budget allocation

You set the tier rules, or keep ours. Labels only sync once you approve them.

labelizer

Every product tagged by margin, velocity, and performance tier.

05

Your Own CSS Network

Tap into our Comparison Shopping Service to cut Google's CPC fee by 20%. Drop in, same day activation, no extra work.

Same-day activation across EU + UK
20% CPC savings on Shopping and PMax
No feed duplication, no extra workflow
EU compliance handled for you

You approve the switch before a single click of Shopping traffic moves.

css-network

Cut Google's Shopping CPC by 20% via our Comparison Shopping Service.

06

One Dashboard for Everything

Real-time analytics, anomaly alerts, creative performance. Stop living inside Google Ads UI. The apparel brand in our case studies got 15 hours a week back.

Live spend, ROAS, and new-customer KPIs at the top
Anomaly detection that flags drops before the budget report does
Weekly reports you'll actually open
Creative performance view grouped by hook, angle, and product

The dashboard reads your account. It never writes to it.

unified-dashboard

Real-time analytics, anomaly alerts, creative performance.

The labelizer alone is worth the subscription. It reorganized 2,400 SKUs into proper tiers and our ROAS jumped the same week.

Sam K.

E-commerce Director, jewelry brand

+38% ROAS lift

Read the case study

Scaley found €4K/month of wasted spend in our first audit. The auto-scaling rules have been better than our old agency. Honestly wild.

Mark V.

Founder, DTC apparel brand

4.2x ROAS (up from 2.1x)

Read the case study

Feature FAQ

One-click OAuth through Google. No password sharing, no manual exports, no engineer required. Scaley can't write a single change until you approve each change.

Hire Your AI Media Buyer. Live in 5 Minutes

Connect Google Ads in 5 minutes. Your AI media buyer starts the first audit before you finish your coffee. Still kicking the tires? Take the free 2-minute Scaley Score. No signup, no Google Ads connection.

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