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Scaley
About Scaley

Built by Operators, Not SaaS Bros

We run a Google Ads agency. €200M+ in revenue generated for ecom brands. We got tired of doing the same audit, the same exclusions, and the same scaling rules every Monday. Scaley is the AI media buyer we built for ourselves first.

Chris Krassnig

Chris Krassnig

Founder, Scaley AI · Founder, ZenoX Media

Chris runs ZenoX Media, the Google Ads agency Scaley came out of.

His team has generated €200M+ in revenue for 200+ ecom brands across 12+ verticals.

He wrote the first labelizer to tag ZenoX's own client feeds, because doing it by hand every Monday had stopped working.

That internal tool became Scaley. He still runs both.

Most Google Ads tools are dashboards built by engineers who've never spent a euro of their own money on traffic. Scaley is the opposite - an AI media buyer built by people who run real ad accounts all day. Our job is to take the boring, repetitive grunt work off your plate. You focus on the decisions that actually move the account.

The track record
Revenue generated for clients
€200M+
Ecom brands scaled
200+
Verticals served
12+
Roster full, not taking new clients
6mo+

Track record from ZenoX Media, our sister Google Ads agency where the Scaley team has run accounts for years. Same founders, same playbooks. Scaley puts that same work into software.

How we got here

A Short Origin Story

  1. 2022

    Running the agency

    Started running a performance shop managing €30M+/year across DTC brands. Saw the same wasted spend patterns, the same missed scaling windows, the same manual exclusions every week.

  2. 2024

    Built the internal tool

    Wrote the first version of the labelizer to tag our own clients' feeds. Then the scaling rules engine. Then the CSS integration. The internal tool started running the operator work for us.

  3. 2026

    Opened Scaley to everyone

    What started as an internal operator became Scaley. Now any brand can plug in and get the same edge that used to sit inside our agency.

What we believe

Four Rules We Don't Break

  • Operator mindset

    Every feature gets one question: would a senior media buyer ship this? If no, it doesn't go in. Built by people who buy media for a living.

  • Honest AI

    Every change Scaley suggests ships with a one-sentence reason. No black boxes. You approve or reject anything in one click.

  • Your account stays yours

    OAuth-based access. Every write is approval-gated. Revoke us in seconds from Google. We never hold your setup or your data hostage.

  • Ship fast, fix fast

    We ship weekly. If something breaks, we fix it the same day. You get the founder on Slack, not a ticket number in a queue.

The team

A Small Team of Media Buyers and Engineers

We're deliberately small. Every person at Scaley has either run the ad accounts behind that €200M+ in revenue or written the code that does it. No sales reps. No marketers writing our docs. You talk to the people who build the product.

Scaley found €4K/month of wasted spend in our first audit. The auto-scaling rules have been better than our old agency. Honestly wild.
Mark V.
Founder, DTC apparel brand
4.2x ROAS (up from 2.1x)
Read the case study
We stopped hiring junior buyers. Scaley handles the account and our lead just reviews the suggestions. Saves us like 15 hours a week.
Nina R.
Head of Growth, home decor brand
15 hrs/week saved
Read the case study

Hire Your AI Media Buyer. Live in 5 Minutes

Connect Google Ads in 5 minutes. Your AI media buyer starts the first audit before you finish your coffee. Still kicking the tires? Take the free 2-minute Scaley Score. No signup, no Google Ads connection.

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