ScaleyAnswers
Google Ads Answers
Every page here answers one question and stops. No preamble, no funnel, no ten-minute read before the point.
01 - Topic
Google Ads
Budgets, bidding, Performance Max and account structure for ecom stores.
- What is PMax in marketing?PMax is short for Performance Max, Google's one-budget campaign across YouTube, Search, Display and more. What it does, when it helps, where it hides waste.
- What is Quality Score in Google Ads?Quality Score is Google's 1 to 10 rating of your keyword, ad and landing page. What the three parts mean, and what the score cannot do for you.
- What are negative keywords?Negative keywords stop your ads showing for searches that could never sell. What they block, the match types, and the trap that costs money.
- How do I add negative keywords in Google Ads?Adding negative keywords takes about a minute. Which level to pick, where the tab lives, and the close variant catch that keeps ads showing.
- How do Performance Max campaigns work?Performance Max takes one budget across every Google surface and decides the rest. What you control, what Google controls, and what to watch.
- How do you optimize a PPC campaign?PPC optimization is one loop: read the search terms, cut what cannot sell, move budget toward margin. Here is the order that actually works.
- How do I add audience signals to Performance Max?Audience signals are a suggestion for Google's AI, not a fence around your ads. Where to add one, what to put in it, and what it will not do.
02 - Topic
Dropshipping
Whether Google Ads pays for a dropshipping store, and how to run it so it does.
- Is Google Ads good for dropshipping?Yes, when your margin covers the click. Here is when Google Ads pays for a dropshipping store, when it does not, and what to check before you spend a cent.
- What is AI dropshipping and how does it work?AI dropshipping is normal dropshipping with AI tools bolted on. What the two words really mean, which jobs the software holds, and which ones it never will.
- How does AI dropshipping work?AI dropshipping runs in four stages: score the product, write the listing, watch the supplier, place the order. Each stage, and where the software is guessing.
- How do you start AI dropshipping?Start with margin, not with the AI. The honest order of work for an AI dropshipping store, what the tools do at each step, and what they cannot do for you.
- How do you start AI dropshipping for free?Free trials and free AI cover the setup. They never cover the traffic. What costs nothing to start an AI dropshipping store, and what always costs money.
- Is AI dropshipping legit?Yes, the model is real and the tools are ordinary software. The scam is the promise around it. How to tell a legitimate setup from a course pitch.
- Is AI dropshipping legal?Dropshipping is a way of shipping orders, not a loophole, so it is not illegal in itself. The trouble is counterfeits, delivery promises and AI images.
- Does AI dropshipping work?It works as a speed-up, not as a business plan. Here is what AI genuinely does faster in a dropshipping store, and the one number it cannot change for you.
- Is AI dropshipping worth it?It is worth it when gross profit per order beats cost per order. Here is the sum that decides it, what the tools really cost, and when the honest answer is no.
- What is the difference between dropshipping and AI dropshipping?The business model is identical. AI dropshipping only means software does the research, the listings and the price watching. What changes, and what does not.
- How much can you make from AI dropshipping?Nobody publishes a trustworthy income figure. The arithmetic that decides yours, what four margins really pay, and why one tool's headline number is not it.
03 - Topic
Google Shopping
Feeds, product titles, and why your Shopping ads do or do not show up.
- How are Shopping ads created?Shopping ads are built by Google from your product feed, not written by hand. Here is the path from product data to a live Shopping ad, step by step.
- What are Google Shopping ads?Google Shopping ads are the product listings with a photo, a price and a shop name at the top of Search. Where they come from, what they cost, what they miss.
- When do you pay for a Shopping ad?You pay when somebody clicks, not when your product shows. How Google bills Shopping ads, what stays free, and three ways to pay less for the same click.
- How to optimize Google Shopping ads?Shopping has no keywords to tune, so the work happens in the feed and in what you exclude. The five levers that move money, in the order they are worth doing.
- How to get out of Google Shopping?Leaving takes two switches: stop the ads in Google Ads, then stop the listings in Merchant Center. Every route out, from one product to the whole account.
04 - Topic
Merchant Center
Disapprovals, product data and policy. Getting approved, then staying live.
- What is Google Merchant Center?Merchant Center is Google's free tool for sending your product data to Google. What it does, what it is not, and how it feeds your Shopping ads.
- How does Google Merchant Center interact with Google Ads?Merchant Center holds your products, Google Ads holds your budget, and one link joins them. What the link turns on, and what breaks without it.
- What is a product feed?A product feed is the file of product data Google builds your listings from. What has to be in it, what is optional, and what breaks a listing.
- Is Google Merchant Center free?Yes, Merchant Center is free, and free listings cost nothing either. Here is what is genuinely free and where the money actually goes.
- How do I delete products from Google Merchant Center?Deleting a product takes three clicks, and it walks straight back in if your feed still lists it. The order that works, and when not to delete at all.
05 - Topic
Automation
What is safe to hand to software, what is not, and what an approval gate is for.
- What is Smart Bidding in Google Ads?Smart Bidding is Google setting your bid in every single auction. The four strategies, the signals behind them, and the one thing Smart Bidding cannot see.
- What is automated PPC?Automated PPC is any part of a paid search account run by software instead of a person. The three layers of it, and the parts that should never run alone.
- What is the Google Ads AI image generator?It is asset generation inside Google Ads: type a prompt or paste a URL and Google makes ad images. Where it lives, the rules on it, and when not to use it.
- What is Optimization Score in Google Ads?Optimization score is Google's 0 to 100% estimate of how ready your account is to perform. What it measures, what a good score is, and why 100% is not the goal.
- What is PPC reporting?PPC reporting turns raw ad account data into something a person can decide from. What belongs in a report, how often it lands, and what most reports miss.
- What is PPC bid management?PPC bid management is deciding what a click is worth and making your bids reflect it. Who sets the bid now, what is left for you, and which tool does which job.
- What are Google Ads scripts?Google Ads scripts are JavaScript you write inside Google Ads to automate account work on a schedule. What they can do, and where they break.
- Does Google Ads use AI?Yes, and in more places than most advertisers notice. Where Google's AI already runs in your account, what it decides for you, and what it cannot see.
- How do you use AI in Google Ads?Turn Google's AI on in the right order: tracking first, then bidding, then creative. The sequence, what to check at each step, and what to leave switched off.
- What is PPC software?PPC software is any tool that sits on top of your ad accounts to manage, automate or report on them. The four kinds there are, and which one your account needs.
06 - Topic
Conversion Tracking
Getting conversions, revenue and ROAS to report the same number twice.
- What is blended ROAS?Blended ROAS is total revenue divided by total ad spend across every channel. Why platform ROAS never matches it, and which one to run on.
- What is PPC tracking?PPC tracking is how you tie a paid click to what it earned. What Google measures, why two reports disagree, and what to fix before you touch bids.
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