ScaleyChris Krassnig
Founder of Scaley AI. Built ZenoX Media into a Google Ads agency that has generated €200M+ in revenue for 200+ ecom brands. Now putting that operator playbook into an AI media buyer anyone can plug in.
Runs the Ads, Then Writes It Down
Chris has spent the last few years inside real Google Ads accounts every day, first at ZenoX Media, the agency he still runs, and now on Scaley AI. Scaley started as the agency's own internal tool: the labelizer that tagged client feeds by margin, then the scaling rules, then the exclusions. Everything on this site comes out of that work, which is why the playbooks name real settings instead of talking about strategy.
He writes every playbook here and reviews the rest. If something on this site is wrong, he is the one who gets the email.
Works on
- Google Ads
- Google Shopping
- Performance Max
- Google Merchant Center
- Product feed optimization
- Ecommerce PPC
The Latest Playbooks
Google Ads AI Max: What It Changes in Your Search Campaigns
Google's AI Max turns on broad matching, rewritten headlines and landing page swaps inside your Search campaigns. What it does, and what you still control.
Google Ads in AI Overviews and AI Mode: What You Control
Your ads are already eligible for AI Overviews and you cannot opt out. Where they show, which campaigns qualify, what the reporting hides, and what to do.
Google Ads Optimization Checklist: The 12-Point PPC Audit
The 12-point PPC audit we run on every new Google Ads account. What to check, the order to check it in, and where a tool beats a human.
Google Ads Setup Guide for Ecommerce, Step by Step
Set up Google Ads for an online store from zero: billing, conversion tracking, Merchant Center, the feed, and your first campaign. Plus the traps.
How to Do PPC Marketing for an Online Store
How to do PPC marketing without burning your first month of budget: the break-even math, how the Google auction really works, and the weekly routine.