15 Hrs/Week Saved, Stopped Hiring Junior Buyers

The Challenge

A multi-brand group (4 DTC brands, €420K combined monthly spend) was drowning in operational work. Two junior media buyers spent 60% of their week on exclusions, budget tweaks, and reporting. The head of growth was considering hiring a third junior just to keep up.

What Scaley Did

• Connected all four ad accounts via the MCC integration - one Scaley workspace
• Scaley immediately started mining negatives daily instead of quarterly
• Consolidated reporting into a single weekly digest that went to the head of growth and each brand lead
• Scaling rules engine took over day-to-day budget moves, with junior buyers now reviewing and approving rather than executing

The Results

Within 90 days, the group was saving 15+ hours/week. They didn't make the third hire. ROAS across all four brands lifted an average of 22%. The head of growth moved one of the junior buyers onto creative briefs.