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Scaley
Playbooks

Real Plays, Real Numbers

Tactical playbooks on Google Ads AI, Google Ads Dropshipping, Performance Max, and AI media buying. From the team that has generated €200M+ in revenue at ZenoX Media.

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9 posts in Playbook

Playbook9 min read

Google Ads Optimization Checklist: The 12-Point PPC Audit

The 12-point PPC audit we run on every new Google Ads account. What to check, the order to check it in, and where a tool beats a human.

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Playbook8 min read

Google Ads Setup Guide for Ecommerce, Step by Step

Set up Google Ads for an online store from zero: billing, conversion tracking, Merchant Center, the feed, and your first campaign. Plus the traps.

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Playbook10 min read

How to Do PPC Marketing for an Online Store

How to do PPC marketing without burning your first month of budget: the break-even math, how the Google auction really works, and the weekly routine.

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Playbook10 min read

How to Optimize Google Ads, in the Order That Pays

How to optimize Google Ads without guessing. Six changes in the order we make them, the two Google rules that change the plan, and what to check daily.

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Playbook10 min read

What Is PPC Optimization? The Plain Version for Ecom

PPC optimization means changing what you pay for, not just what you bid. What actually gets optimized, how often, and who should be doing it.

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Playbook6 min read

Google Ads Dropshipping Automation: What to Actually Automate

Which Google Ads Dropshipping tasks to automate first, which to keep manual, and the AI media buyer setup that runs the boring 80% of the account 24/7.

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Playbook13 min read

Google Ads Dropshipping: The Complete 2026 Playbook

The 2026 Google Ads Dropshipping playbook: account structure, feed, compliance, Performance Max, scaling. From 200+ ecom accounts at ZenoX.

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Playbook7 min read

Performance Max for Google Ads Dropshipping: When to Turn It On

When Performance Max actually works for Google Ads Dropshipping, when it cannibalises Standard Shopping, and the 60-90 day setup that beats day-one PMax.

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Playbook4 min read

The €4K Audit: 5 Places Google Ads Quietly Wastes Your Money

Where Scaley finds wasted spend on the first audit of a real DTC brand, and how to hunt the same leaks in your own Google Ads account.

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Hire Your AI Media Buyer. Live in 5 Minutes

Connect Google Ads in 5 minutes. Your AI media buyer starts the first audit before you finish your coffee. Still kicking the tires? Take the free 2-minute Scaley Score. No signup, no Google Ads connection.

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