ScaleyLabelizer Alone Lifted ROAS 38% in One Week
Jewelry brand switched on the labelizer and nothing else. Tagged 2,400 SKUs by margin and velocity, restructured the feed, and watched ROAS jump 38% in seven days.
The Challenge
A jewelry brand running Google Shopping had all 2,400 SKUs in one campaign, no tiers. High-margin bestsellers were getting the same bid treatment as low-margin long-tail products. Their Target ROAS was one number across the board.
What Scaley Did
- Plugged into Merchant Center, ran the labelizer over the full catalog
- Tagged every SKU by margin tier (high/mid/low) and 30-day velocity (hero/workhorse/dead weight)
- Pushed custom labels back to Merchant Center
- Brand's in-house buyer restructured Shopping into tier-based campaigns with different Target ROAS per tier (4.0 / 3.0 / 2.2)
The Results
Seven days later, overall ROAS was up 38%. Low-margin long-tail products stopped eating budget. High-margin bestsellers got the bids they deserved. They never turned on the scaling rules or the exclusions engine - margin tiering alone was enough.
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“The labelizer alone is worth the subscription. It reorganized 2,400 SKUs into proper tiers and our ROAS jumped the same week.”
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