ScaleyScaley vs Opteo: Who Applies the Change
Opteo hands you a list of improvements sorted by priority, ready to push live in seconds. Scaley prepares the change itself and then waits for your approval.
Opteo is a recommendations engine for Google Ads. It reads the account, sorts what to fix by priority, and lets you push a fix live in seconds. Scaley is a media buyer for ecom. It watches Google Ads and Merchant Center 24/7, prepares the change, writes the reason next to it, and touches nothing until you approve. One hands you a queue. The other hands you a decision. People hunting for an Opteo competitor usually want one of those two, not both.
Opteo and Scaley, Row by Row
Opteo publishes its plans and its feature list, so all of this is checkable. Open opteo.com/pricing next to it if you want.
- The bill. Opteo is $129 a month for 10 accounts and $25,000 of monthly spend, $249 for 25 accounts and $100,000, $499 for 75 accounts and $250,000. Scaley is one plan: 4% of the spend it manages, floor $199 a month.
- How often it looks. Opteo refreshes every 24 hours on Basic and every 12 on Professional and Agency. Scaley watches continuously and raises an anomaly when it happens, not at the next refresh.
- Who applies it. Opteo's improvements get pushed live by you, in seconds, which is genuinely fast. Scaley prepares the change and the reason, then waits for your approval. One yes instead of one queue.
- The catalog. Opteo has a Manage Shopping Ads improvement, and nothing about Merchant Center or product feeds on its feature list. Scaley works the feed underneath those ads: the Labelizer tags every SKU by margin and velocity and syncs those tiers to Merchant Center daily.
- Accounts and seats. Opteo counts accounts, 10 or 25 or 75, which is how an agency book gets priced. Scaley prices the spend it manages and does not count logins.
- Reporting. Opteo builds custom Google Ads reports plus the Opteo Scorecard, and pushes alerts into Slack. Scaley logs every change with a one-sentence reason in one dashboard.
If you have someone who enjoys working a queue, Opteo sorts theirs by priority and it costs less than we do. If nobody has that hour every day, a queue nobody works is the same as no queue.
Day One to Day Seven, Exactly What Happens
No promise. Just the calendar. Here's the whole first week from the minute you connect.
- Day 1
You connect. Nothing changes.
One-click Google OAuth, about two minutes. The first audit is read-only. Scaley scans 90 days of your account and doesn't touch a single setting.
- Day 2
You read the audit and pick what goes live.
Wasted spend and scaling angles, named per campaign, each one with the evidence attached. Scaley can't write a change until you approve it, so you approve them one at a time. Every change is logged and reversible.
- Day 7
You decide. Either way you keep everything.
Cancel from the dashboard in one click. No call, no kill fee, no email chain. Revoke our access from Google's security panel in seconds. Every campaign, label, and structure Scaley built stays in your account.
7 days free. We take your card upfront, but billing doesn't start until day 8.
Opteo Is Cheaper. Count the Hour Too
Opteo's Basic plan is $129 a month. That is less than Scaley's $199 floor, so Opteo wins on price at the small end, and we are not going to pretend otherwise. The question is what the queue costs you. If somebody works it every day, Opteo is the cheaper answer and you should take it. If the improvements pile up unread, you paid $129 for a list. Scaley is 4% of the spend it manages, and the work arrives prepared for you to approve instead of compiled for you to do.
4% of ad spend · $199/mo minimum
- Labelizer tags every SKU by margin and velocity
- Daily sync to your Merchant Center custom labels
- 24/7 AI media buyer chat
- Scaling engine - every move logged with a reason
- Smart exclusions surfaced daily, not quarterly
- CSS network (20% CPC savings on Shopping)
- Unified analytics dashboard
- Priority support
Pick Scaley If
- Nobody on the team has a free hour a day to work through a list of improvements
- You are on ecom with a real catalog, and the feed is where the money is leaking
- You want a change prepared and explained, then approved by you, instead of picked off a list
- You spend more than $25,000 a month on one account, where Opteo's entry plan runs out
- You want Google Ads, Shopping and Merchant Center handled in one place
Pick Opteo If
- Your spend is small and $129 a month is simply less than our $199 floor
- You manage a book of client accounts and Opteo's bands fit it: 10, 25 or 75 accounts, each band capping monthly spend as well. Check your book against the spend cap, not just the account count
- Someone reviews suggestions daily and likes doing it. Opteo sorts what to fix by priority and lets that person push a fix live in seconds, which is faster than waiting for anything to be prepared
- You want Slack alerts and custom Google Ads reports more than you want the work done for you. That is exactly what Opteo is built to hand you
- You are not ecom. Opteo does not care what you sell; Scaley is built around a product feed
Opteo tells you what to fix, sorts it by priority, and pushes it live the second you click. Scaley is a different product: it does the work and waits for your yes. And Opteo is cheaper than Scaley at every spend level its plans cover. That is what you would expect when one product writes the list and the other works it. So the real question is not cost. It is whether anyone on your team is going to open that list tomorrow.
Wasted Spend Found, Hours Given Back
Scaley found €4K/month of wasted spend in our first audit. The auto-scaling rules have been better than our old agency. Honestly wild.
We stopped hiring junior buyers. Scaley handles the account and our lead just reviews the suggestions. Saves us like 15 hours a week.
Hire Your AI Media Buyer. Live in 5 Minutes
Connect Google Ads in 5 minutes. Your AI media buyer starts the first audit before you finish your coffee. Still kicking the tires? Take the free 2-minute Scaley Score. No signup, no Google Ads connection.
7 days free · cancel anytime