ScaleyScaley vs Optmyzr: Who Does the Work
Optmyzr hands your team a list of fixes to click. Scaley prepares the fix, writes the reason next to it, and waits for you to approve.
Optmyzr is a PPC toolkit. It plugs into your ad accounts, runs audits and rules, and hands your team a queue of one-click fixes across five ad networks. Scaley is a media buyer for ecom. It watches Google Ads and Merchant Center around the clock, prepares the change, explains it in a sentence, and writes nothing until you approve. Same industry, different job. So if you came looking for an Optmyzr competitor, the real question is which of those two jobs you need.
Optmyzr and Scaley, Row by Row
The rows a spreadsheet comparison would have, written out so you can check each one yourself. Optmyzr's side comes off www.optmyzr.com/pricing and www.optmyzr.com.
- Networks. Optmyzr covers Google, Microsoft, Amazon, Meta and LinkedIn Ads. Scaley covers Google Ads and Merchant Center, nothing else. If you buy on five networks, that row is a straight win for Optmyzr.
- Who clicks. Optmyzr surfaces one-click optimizations and runs the automated rules your team builds. Scaley prepares the change itself, shows the reason, and waits for your approval before it writes anything to the account.
- Your product feed. Optmyzr's one-click tools update product feeds along with ad text and campaign settings. Scaley goes a level deeper: the Labelizer tags every SKU by margin and velocity, then syncs those tiers to Merchant Center every day.
- Track record. Optmyzr's own homepage counts 461,000+ ad accounts connected and $5.37 billion in ad spend managed. Scaley is younger and smaller, and does not have numbers like that to show you.
- The bill. Optmyzr prices Essentials and Premium off your monthly ad spend. Their own picker runs from $25K to $500K and up, and Enterprise is a custom quote. Scaley is one plan: 4% of the spend it manages, never below $199 a month.
- Trying it. Optmyzr gives you 14 days free with no credit card. Scaley gives you 7 days free and takes the card up front, so billing starts on day 8.
- Rule depth. Optmyzr's own homepage sells User-Controlled Automation as a headline feature, and its AI Sidekick answers account questions in plain language. Scaley hands you no rule editor at all, because the whole point is that you are not the one writing rules.
Read row 1 and row 7 again if you are on the fence. Optmyzr is the better buy for a team that wants to build its own logic across five ad networks. Scaley is the better buy if you want an operator instead of a toolbox.
Day One to Day Seven, Exactly What Happens
No promise. Just the calendar. Here's the whole first week from the minute you connect.
- Day 1
You connect. Nothing changes.
One-click Google OAuth, about two minutes. The first audit is read-only. Scaley scans 90 days of your account and doesn't touch a single setting.
- Day 2
You read the audit and pick what goes live.
Wasted spend and scaling angles, named per campaign, each one with the evidence attached. Scaley can't write a change until you approve it, so you approve them one at a time. Every change is logged and reversible.
- Day 7
You decide. Either way you keep everything.
Cancel from the dashboard in one click. No call, no kill fee, no email chain. Revoke our access from Google's security panel in seconds. Every campaign, label, and structure Scaley built stays in your account.
7 days free. We take your card upfront, but billing doesn't start until day 8.
The Fee Only Moves When Your Spend Moves
Optmyzr picks your tier off your monthly ad spend, and you owe that tier whether or not anybody applies a suggestion that month. Scaley is 4% of the spend it actually manages, with a $199 a month floor and nothing else on the invoice. At $3K a month in spend you pay the floor. Switching is not a migration either. You connect the account, Scaley stays audit-only until you turn on a module, and you turn them on one at a time.
4% of ad spend · $199/mo minimum
- Labelizer tags every SKU by margin and velocity
- Daily sync to your Merchant Center custom labels
- 24/7 AI media buyer chat
- Scaling engine - every move logged with a reason
- Smart exclusions surfaced daily, not quarterly
- CSS network (20% CPC savings on Shopping)
- Unified analytics dashboard
- Priority support
Pick Scaley If
- You run ecom on Google Ads and Google Shopping, and nobody has 20 hours a week for a fix queue
- Your catalog is not tiered, so a 60%-margin bestseller gets bid like a 12%-margin filler
- You want every change explained in one sentence and held until you say yes
- You would rather pay 4% of the spend Scaley manages than a subscription tier you owe whether or not anyone applies a suggestion
- You want the account watched at 3am, not on the Tuesday your analyst gets to it
Pick Optmyzr If
- You buy on Microsoft, Amazon, Meta or LinkedIn as well as Google. Optmyzr runs all five networks from one dashboard. Scaley touches none of them
- You have a PPC analyst who wants to write the logic himself. Optmyzr hands him a rule engine, one-click optimizations and an AI Sidekick he can ask questions in plain English. Scaley gives you no rule editor at all, on purpose
- You want a subscription you can budget instead of a cut of spend. Optmyzr's own pricing page says their standard plans are not contract-based, and annual billing saves 30%
- You want to look before you pay anything at all. Optmyzr's 14 days need no credit card. Ours is 7 days and asks for the card first
- You are not on ecom at all. Scaley is built around a product catalog, so lead gen and local are the wrong fit
Plenty of teams end up running both, and that is a fine answer. Optmyzr is the toolbox your analyst operates across every network you buy on. Scaley is the operator on the Google Ads and Shopping side, preparing the work and holding it until you approve. If nobody on your team wants a fix queue, start with Scaley. If someone loves one, keep Optmyzr.
Wasted Spend Found, Hours Given Back
Scaley found €4K/month of wasted spend in our first audit. The auto-scaling rules have been better than our old agency. Honestly wild.
We stopped hiring junior buyers. Scaley handles the account and our lead just reviews the suggestions. Saves us like 15 hours a week.
Hire Your AI Media Buyer. Live in 5 Minutes
Connect Google Ads in 5 minutes. Your AI media buyer starts the first audit before you finish your coffee. Still kicking the tires? Take the free 2-minute Scaley Score. No signup, no Google Ads connection.
7 days free · cancel anytime